A Different Perspective on GenAI

Marek Kowalkiewicz, Professor and Chair in Digital Economy at QUT, challenges conventional thinking about artificial intelligence, suggesting we reframe it as “alien intelligence” due to its unfamiliar logic and behaviour. He cites examples like large language models cheating at chess or outperforming humans in creativity tests to illustrate AI’s unpredictable yet powerful problem-solving abilities. Rather than resisting AI’s so-called flaws like hallucinations, Marek argues businesses should embrace them as tools for innovation, seeing strategic potential in what might initially appear as failure or error.

Through real-world anecdotes, such as bots accidentally pricing SUVs at $1 or confusing police with autonomous decisions, Marek demonstrates how AI is already transforming our environment. This aligns with ADAPT’s research which identified three top enablers of AI: data integration, organisational data literacy, and data quality. He urges organisations to rethink governance, customer interaction, and workforce dynamics to adapt to this invisible digital labour force. While…