MIT CISR: Stages of Enterprise AI Maturity: Capabilities and Financial Performance

Dr. Peter Weill – Chairman & Senior Research Scientist at MIT CISR & ADAPT Senior Advisor explores the transition from AI enthusiasm to the pressing question of bottom-line impact. Drawing on research from MIT’s study of 720 global companies and 12 in-depth case studies, he highlights four distinct stages of AI maturity. The findings reveal that financial benefits emerge significantly only in the third and fourth stages, explaining the growing demand for AI’s tangible business value. Organisations must not only adopt AI but also integrate it with broader business capabilities and strategic mindsets to maximise its potential.

Peter presents compelling case studies to illustrate AI’s impact at different maturity levels. Guardian, a leading US insurance firm, leveraged AI to streamline underwriting processes, saving significant time and improving pricing accuracy. Similarly, DBS Bank demonstrates the power of AI-driven customer engagement, achieving millions of personalised interactions and enhancing small business credit management.…