Building Trust in AI: How Data Maturity and Problem-Driven Solutions Empower the Australian Red Cross

In this community interview, Brett Wilson from the Australian Red Cross highlights the importance of data maturity and security as a foundation for advancing towards AI. He emphasises the significance of data governance, classification, and data quality, particularly in field operations where data inaccuracies could cause real-world harm. Brett notes that the organisation has a variety of data sources developed over decades, requiring careful attention to identifying and protecting “crown jewel” data. These crucial data assets, such as sensitive information related to children, must be managed to ensure that only data with clear business value is used for AI and other technological initiatives.

When discussing AI adoption, Brett points out that the Australian Red Cross takes a problem-centric approach rather than leading with solutions. He shares an example of implementing an AI-assisted support bot, designed to offer 24/7 operational support, freeing up valuable time during emergencies. The transformation over the…