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Cloud & Infrastructure Market Narratives Retail Cloud Consumption and Preferred Vendors Feb 24, 2025 This presentation explores cloud consumption trends in the retail industry, focusing on investments in ERP, sales, and marketing applications. Request to Download

This presentation explores cloud consumption trends in the retail industry, focusing on investments in ERP, sales, and marketing applications. It highlights the growing role of Azure and Google Cloud Platform (GCP) in supporting retail operations, with an emphasis on data-driven decision-making, scalability, and cloud optimisation.

 

Core Insights:

Cloud investment in ERP & marketing applications

  • Retailers are investing heavily in cloud-based ERP and sales/marketing applications to enhance operational efficiency and customer engagement.
  • Retail’s cloud adoption for these applications is 10% higher than other sectors, reflecting a strong push towards digital transformation.

Azure & GCP: Strategic cloud preferences

  • Azure remains the leading choice for general cloud services, providing a comprehensive infrastructure for retail operations.
  • GCP is gaining traction due to its superior analytics and marketing optimisation capabilities, helping retailers drive customer insights and personalise campaigns.

Data-driven retail & cloud optimisation

  • Retailers using cloud-based marketing tools report…

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