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Market Narratives
ANZ Public Cloud Repatriation Trends 2020-2024
Feb 21, 2025
While public cloud adoption continues to expand across ANZ, a strategic counter-trend is emerging, with 17% of organisations planning to repatriate workloads.
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While public cloud adoption continues to expand across ANZ, a strategic counter-trend is emerging, with 17% of organisations planning to repatriate workloads. This shift reflects a maturing approach to cloud strategy, where industries are optimising workload placement based on cost, regulatory needs and operational priorities rather than rejecting public cloud outright.
Core Insights:
Repatriation is strategic, not a reversal
- 17% of organisations plan repatriation, but it’s targeted (16% of workloads) rather than a mass exodus.
- Decisions are driven by workload-specific needs rather than dissatisfaction with public cloud.
- The trend highlights increasing sophistication in cloud strategy and hybrid adoption.
Industry-specific repatriation trends
- Heavy Industry…