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Analyst Market Briefings Know Your Customer? The Chief Digital Officer & Chief Data Officer 21 July, 2023 In this 55-minute virtual briefing, you’ll gain access to exclusive client-only research and data that will help you refine marketing messaging, campaign... More Watch Replay
Watch Replay
Many Australian organisations have now installed Chiefs for Digital and Data – under various titles. Sometimes aligned, often separate from the CIO’s line.

ADAPT identified and hosted 140 national Chief Data Officers from organisations responsible 24% of our GDP at our annual Data Edge event on 25 May, then 140 Chief Digital Officers responsible for 26% at the annual Digital Edge event on 14 June.

We surveyed these groups extensively to understand and interpret their:

  • business and departmental priorities
  • pain points as roadblocks to tech-enabled success
  • investment priorities that exhibit intents to spend on change
  • strength of their relationships with other stakeholders
  • strategies to overcome legacy tech and outdated mindsets
  • specific needs from partners and vendors.

Digital transformation, employee and customer experiences are closely tied to data quality, process transformation and the alignment between data and modernisation strategies. Customer insights and experience are strongly influenced by both.

Australia has huge shortfalls in all these areas. Now we also face GenAI hype – but the reality is that you can’t realise value from AI without a sound information architecture (IA).

In this one hour briefing, you will gain access to exclusive client-only research and data that will help you refine marketing messaging, campaign strategy and sales engagements to better connect with the needs of Australian Chiefs of Data and Digital.

Watch replay now.

 
Meet the Moderator & Speaker
Anthony Saba Anthony Saba Partner & Research and Advisory Executive Director
Anthony leads the growth and development of ADAPT’s Research and Advisory Practice engaging directly with ADAPT’s community of C-Level Executives, equip them... More

Anthony leads the growth and development of ADAPT’s Research and Advisory Practice engaging directly with ADAPT’s community of C-Level Executives, equip them with the relevant research, tools and advice to effectively lead and transform their organisations.
Matt Boon Matt Boon Senior Research Director at ADAPT
Matt Boon is responsible for directing and developing ADAPT’s research content and positions. He interacts with executives daily, bringing together groups of... More

Matt Boon is responsible for directing and developing ADAPT’s research content and positions. He interacts with executives daily, bringing together groups of C-suite leaders to discuss and prepare for the challenges and opportunities they face.​

For over 30 years, including 18 in senior leadership roles at Gartner, Matt has been a sought after and highly respected authority on the local and global IT landscape.​

ADAPT hosts numerous industry-leading business and technology events, which Matt chairs, that deliver unique ADAPT research positions, and advises executives across the end-user and technology provider landscape to make informed IT decisions.​

When he is not working, Matt enjoys walking the many trails of the NSW Southern Highlands, travelling and listening to music. He is also partial to a good steak and nice glass of red wine.

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