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Applications Case Studies Build a Unified Data Platform to Create a Connected Customer Experience by Shane Hill Apr 1, 2021 | 5 MIN

Build a Unified Data Platform to Create a Connected Customer Experience 

Company: Scentre Group

Executive Role: Prabu Ruben – Senior Manager of Data Engineering, Integration and Analytics 

Technology Implemented: Build a unified data platform to create a connected customer experience.

Approach: 

  1. Build a unified data platform to handle real-time insights generation on a commercial scale
  2. Pursue privacy by design to create stakeholder and customer trust
  3. Embrace dual cloud rather than multi-cloud to reduce complexity and execute at scale

Challenges

  1. Grapple with data homogeneity by simplifying and automating data retention policies
  2. Securely integrate data flows into a single data foundation whilst continuing to support BAU
    3. …

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