Persona Insights

Learn about the priorities, challenges, and decision-making styles of key IT buyers.

Executive Leadership & Strategy Why Nicki Doble Wants AI Leaders to Think About People First Why Nicki Doble Wants AI Leaders to Think About People First Jun 29, 2026 How Nicki Doble sees responsible AI failing when governance, business architecture, and human accountability are ignored. Read More
Executive Leadership & Strategy Addressing the Leadership Deficit in the Intelligence Era Addressing the Leadership Deficit in the Intelligence Era Jun 1, 2026 Andy Foster explains why AI success depends on adaptive leadership, stronger judgement, and a human operating system. Read More
AI & Innovation AI Investment Grows from an Average of $28M to $68M: ROI Is Still Missing AI Investment Grows from an Average of $28M to $68M: ROI Is Still Missing May 22, 2026 ADAPT reveals why AI value stalls when weak use cases, poor governance, and low adoption block the path to production. Read More
AI & Innovation 2026 Sector Outlook: Financial Services 2026 Sector Outlook: Financial Services Mar 23, 2026 ANZ financial services enters 2026 focused on trust, cyber resilience, and extracting value from AI, cloud, and modernisation. Read More
Executive Leadership & Strategy We’re Still Wrestling with AI’s ‘Why’: Wollongong University’s Syed Ahmed We’re Still Wrestling with AI’s ‘Why’: Wollongong University’s Syed Ahmed Mar 9, 2026 Syed Ahmed explores why AI still lacks clear purpose, what is holding agents back, and how universities must lift AI literacy. Read More
Executive Leadership & Strategy How CFOs Buy and Engage With Technology Vendors How CFOs Buy and Engage With Technology Vendors Jan 30, 2026 CFOs prefer direct vendor engagement but focus on trusted partners, applying a strict financial and risk lens to assess credibility and value. Read More
Executive Leadership & Strategy CFOs Are Prioritising Proven Outcomes ​for Investment Decisions​ CFOs Are Prioritising Proven Outcomes ​for Investment Decisions​ Jan 30, 2026 CFOs are maintaining tech spend but enforcing stricter, value-led funding focused on ROI, forecasting, governance, ESG, and predictable business outcomes. Read More
AI & Innovation AI Ambition is Outpacing ​Financial Readiness​ AI Ambition is Outpacing ​Financial Readiness​ Jan 30, 2026 CFOs see AI as strategic but remain cautious, prioritising compliance and measurable value as generative AI adoption stays limited and incremental. Read More
Finance Transformation CFOs Are Now Accountable ​For Technology Value​ CFOs Are Now Accountable ​For Technology Value​ Jan 27, 2026 CFOs are reshaping enterprise tech strategy with a value-first focus on ROI, risk, accountability and measurable outcomes within 6–12 months. Read More
Executive Leadership & Strategy CFO’s Investment Priorities and IT Initiative Metrics by Organisational Size​ CFO’s Investment Priorities and IT Initiative Metrics by Organisational Size​ Jan 6, 2026 CFO insights on IT initiative metrics and investment priorities across SMB, mid-sized, enterprise and large organisations. Read More
Customer Experience CFOs Move Beyond Cost Optimisation to Drive Growth and Take a Bigger Role in Tech Decisions CFOs Move Beyond Cost Optimisation to Drive Growth and Take a Bigger Role in Tech Decisions Jan 5, 2026 ADAPT’s CFO Edge Survey reveals how CFOs are pivoting to growth, co-driving tech decisions amid low AI readiness. Read More
Finance Transformation How CFOs Evaluate, Fund and Accelerate Technology: Insights on Value, Adoption and Modernisation​ How CFOs Evaluate, Fund and Accelerate Technology: Insights on Value, Adoption and Modernisation​ Dec 10, 2025 CFOs share priorities on major IT initiatives, evaluation metrics, value timelines, and digital capabilities in ADAPT’s 2025 CFO Edge Survey. Read More
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