Persona Insights

Learn about the priorities, challenges, and decision-making styles of key IT buyers.

Featured Executive Leadership & Strategy Categorised Investment​ Priorities for Government Leaders Categorised Investment​ Priorities for Government Leaders Jan 8, 2026 This document outlines different investment priorities for Government leaders.​ Investment priorities are ranked in order of the number of respondents investing in the next year.​ Read More
Featured Technology Modernisation The ROI Clock is Ticking: ​CIOs Define Success Metrics The ROI Clock is Ticking: ​CIOs Define Success Metrics Oct 15, 2025 CIOs are under rising pressure to show rapid ROI, yet gaps in KPI tracking hinder their ability to prove technology’s business value and impact. Read More
AI & Innovation The Importance of Integrating AI with Tech and Governance to Enhance Productivity and Customer Experiences The Importance of Integrating AI with Tech and Governance to Enhance Productivity and Customer Experiences Jul 7, 2026 ADAPT reveals government leaders are backing AI agents, while workforce, governance, and data gaps constrain execution. Read More
AI & Innovation CDOs are Now Aligning AI with Productivity and Growth Outcomes​ CDOs are Now Aligning AI with Productivity and Growth Outcomes​ Jul 7, 2026 ADAPT’s Digital and AI Edge Survey shows Australian CDOs prioritising AI strategy and agentic AI, despite funding and data barriers. Read More
AI & Innovation AI Isn’t a Strategy; You Have to Use It: Why Leadership Behaviour Is the Missing Link AI Isn’t a Strategy; You Have to Use It: Why Leadership Behaviour Is the Missing Link Jun 30, 2026 Pathfindr’s Dawid Naude on why AI strategies fail when leaders delegate, wait for perfect data, and chase use cases. Read More
Executive Leadership & Strategy Communicating Cyber Value to the Board: Influence and Investment Communicating Cyber Value to the Board: Influence and Investment Jun 30, 2026 Jamie Rossato of Orica Australia on winning board support for cyber through clarity, trust, and threat led investment. Read More
Executive Leadership & Strategy LaunchPad’s Matt Sumner on Why AI Governance and Risk Can’t Default to the CISO LaunchPad’s Matt Sumner on Why AI Governance and Risk Can’t Default to the CISO Jun 29, 2026 Matt Sumner on why responsible AI needs board ownership, defensible governance, and business wide accountabil Read More
Executive Leadership & Strategy Why Nicki Doble Wants AI Leaders to Think About People First Why Nicki Doble Wants AI Leaders to Think About People First Jun 29, 2026 How Nicki Doble sees responsible AI failing when governance, business architecture, and human accountability are ignored. Read More
AI & Innovation Escaping the Pilot Trap: Turning Agentic AI Ambition into Business Impact Escaping the Pilot Trap: Turning Agentic AI Ambition into Business Impact Jun 29, 2026 Vijayan Seenisamy on why agentic AI fails when organisations manage probabilistic systems like traditional software. Read More
AI & Innovation From GenAI Experiments to Agentic Execution: Building the Trusted Data Layer for Action at Scale From GenAI Experiments to Agentic Execution: Building the Trusted Data Layer for Action at Scale Jun 29, 2026 How InfoTrack’s Ajay Kumar explains the hidden cost of bad data, hallucination tax, and the infrastructure behind agentic AI. Read More
AI & Innovation Dethrone the Giants: Why AI Rewards the Nimble Challenger Dethrone the Giants: Why AI Rewards the Nimble Challenger Jun 29, 2026 How David Walker explains AI advantage through nimbleness, leadership, and organisational design rather than scale. Read More
AI & Innovation The Year in AI: Meetings, Copilot, a Strategy Deck. No Result. How Leaders Can Finally Start The Year in AI: Meetings, Copilot, a Strategy Deck. No Result. How Leaders Can Finally Start Jun 26, 2026 Pathfindr’s Dawid Naude on why AI success depends on leadership behaviour, problem solving, and operational use at scale. Read More
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