Introduction

Senior technology executives share more priorities than they perceive. Perceived priority conflicts prevail, leading to duplications of investment and effort, negatively impacting potential benefits of scale.

Consistent and cohesive digital execution across functional business lines is not optional: it is an operating imperative for experience layer success.

Compelling experiences are those that are easy to navigate on the user’s terms. Although the digital agenda is most advanced in customer-facing workstreams, the transformation is far…