Persona Insights

Learn about the priorities, challenges, and decision-making styles of key IT buyers.

Filter By:
Topics
All AI & Innovation Cloud & Infrastructure Customer Experience Data Platforms & Strategy Executive Leadership & Strategy Finance Transformation Security & Risk Technology Modernisation
Types
All Analyst Market Briefings Community Interviews CxO Buyer Persona Profiles Market Narratives
Personas
All Chief Information Officers Security Leaders Digital & CX Leaders Chief Financial Officers Cloud & Infrastructure Leaders Government Leaders Data, AI & Analytics Leaders People Leaders
All research Reset Filters
Filter by topic, type and trend Hide filters
Reset
Sort by
Latest Featured
Cloud & Infrastructure Ambition Outrunning The Stack: A 2026 Cloud & Infrastructure Leadership Persona Analysis Ambition Outrunning The Stack: A 2026 Cloud & Infrastructure Leadership Persona Analysis Oct 26, 2026 81% of A/NZ cloud and infrastructure leaders plan AI investment, but only 9% rate their environment AI-ready. ADAPT’s Cloud & Infrastructure Edge Survey. Read More
Security & Risk Security At The Speed Of AI: A 2026 CISO Leadership Persona Analysis Security At The Speed Of AI: A 2026 CISO Leadership Persona Analysis Oct 26, 2026 AI governance is the top priority for A/NZ CISOs but gets just 6.2% of budgets. ADAPT’s CISO Edge surveys on the gap between AI risk and authority. Read More
Data Platforms & Strategy The Foundations Behind AI Ambition:​ A 2026 CDAO Leadership​ Persona Analysis The Foundations Behind AI Ambition:​ A 2026 CDAO Leadership​ Persona Analysis Oct 26, 2026 ADAPT’s CDAO Data & AI Edge Survey (April 2026, n=218) shows A/NZ CDAOs facing rising AI accountability while data and governance foundations lag. Read More
Executive Leadership & Strategy The CISO Agenda Just Shifted: What AI Governance Means for Your 2027 Pitch The CISO Agenda Just Shifted: What AI Governance Means for Your 2027 Pitch Oct 23, 2026 ADAPT’s latest Security Edge research reveals a security agenda being reshaped by AI. AI governance has jumped from fifth place in May to become the number one security initiative for Australian CISOs, while governing AI, agents and autonomous workflows is now their biggest security constraint for the next 12 to 24 months. Watch
Cloud & Infrastructure Data Centres, Trust and AI: Australia’s Next Infrastructure Test Data Centres, Trust and AI: Australia’s Next Infrastructure Test Oct 14, 2026 Data Centres Australia CEO Belinda Dennett on why trust, not just technology, will decide whether Australia captures the AI infrastructure investment wave. Read More
Cloud & Infrastructure AI Succeeds Through Incremental Wins, Not Big-Bang Projects AI Succeeds Through Incremental Wins, Not Big-Bang Projects Oct 12, 2026 Infrastructure Masons’ Dean Nelson on why 95% of AI pilots fail: start with the business problem, then build secure, sovereign infrastructure to scale. Read More
AI & Innovation The Cognition Economy Is Here: Why AI Forces Every Business to Rethink Itself The Cognition Economy Is Here: Why AI Forces Every Business to Rethink Itself Sep 30, 2026 Wisely AI's Mark Pesce on why AI is becoming invisible infrastructure like electricity, and why repricing cognition demands a full workflow redesign. Read More
Executive Leadership & Strategy Stop Measuring the Wrong Things: Why the Future of Work Needs Better Outcomes, Not More Metrics Stop Measuring the Wrong Things: Why the Future of Work Needs Better Outcomes, Not More Metrics Sep 23, 2026 Be Luminous's Dom Price on why saved time from AI means nothing without a plan for it, and why organisations need learning velocity, not certainty. Read More
Executive Leadership & Strategy The CIO’s Real Superpower Isn’t Technology; It’s Trust The CIO’s Real Superpower Isn’t Technology; It’s Trust Sep 23, 2026 Toyota's Ellis Brover on why CIO influence comes from enterprise-wide perspective, and why cyber resilience is a business leadership issue, not IT's. Read More
AI & Innovation High-Performing Organisations Focus on Impact Not Efficiency High-Performing Organisations Focus on Impact Not Efficiency Sep 23, 2026 Alyve's Mark Cameron on why AI's highest returns come from targeting mission and growth, not efficiency, and why leadership alignment matters most. Read More
AI & Innovation From AI Projects to Enterprise Transformation: Inside DBS’s Approach to Scaling AI From AI Projects to Enterprise Transformation: Inside DBS’s Approach to Scaling AI Sep 23, 2026 DBS Bank's Sanjoy Sen on scaling AI across 50,000 employees: why culture, capability and accountability matter more than technology alone. Read More
Executive Leadership & Strategy AI Is Moving Faster Than the Operating Model: What CIOs Expect from Tech Providers AI Is Moving Faster Than the Operating Model: What CIOs Expect from Tech Providers Sep 18, 2026 ADAPT's CIO Edge briefing unpacked insights from 140+ Australian CIOs: AI priorities, operating models and value measurement reshaping the tech agenda. Watch
Load More