New regulations, an evolving threat landscape, and recent public breaches have placed Cyber Security as a leading priority for Boards and CEOs across A/NZ.
That focus has helped elevate and reshape the CISO role in many organisations and has come with added responsibility, expectations, and scrutiny.
At the same time, the security marketplace is one of the most crowded and saturated vendor landscapes in Australia—making it increasingly difficult for sales leaders and marketing messages to effectively reach their target prospects.
So how can you cut through and resonate with such a busy, risk-averse and protective customer at a time when they need solutions more than ever?
Join this webinar to improve your understanding and messaging as ADAPT reveals the latest insights from 130+ detailed surveys of local CISOs responsible for protecting data, customers and people for businesses generating 24% of Australia’s GDP.
In this 55-minute virtual briefing, you’ll gain access to exclusive, client-only research and insights to help you refine marketing campaigns, product strategy, and sales engagements to better connect with the critical needs of Australian Security leaders.
Since 2018, ADAPT has earned the trust of this tight-knit community—now gathering over 150 Heads of Security twice each year at our industry-leading Security Edge events.
Join us with as many of your team as you wish, and leverage our exclusive insights for an improved GTM.