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As organisations around Australia continue the acceleration of a “digital-first” approach the role of Digital Transformation has moved beyond strategic innovation and into a core central function underpinning employee and customer experience.
While the pandemic furthered the “race to digital” and reinforced its strategic imperative, challenges and barriers to execution remain.
In this live digital presentation and Q&A session, our Senior Analyst Team discusses the current state of digital transformation in Australia to empower you to better understand your customers’ needs, realign messaging and validate GTM strategies.
Led by ADAPT’s Director of Strategic Research, Matt Boon reveals the latest insights into the strategic focuses, investments and challenges facing digital leaders in 2021 direct from the local tech community.
Watch webinar replay now.
Matt Boon
Senior Research Director at ADAPT
Matt Boon is responsible for directing and developing ADAPT’s research content and positions.
Matt has been an industry leading Analyst for over 30 years leading local and global teams. In his role at ADAPT, Matt advises C-Suite executives across the end-user and technology provider landscape.
Over many years Matt has been a sought after and highly respected authority and speaker on the global IT Landscape, always with a focus on what that really means from a differentiated business first and local mindset.
During 18 years at Gartner in senior leadership roles Matt has led global business units contributing to high double-digit growth annually with a people and business first mindset.
Interacting with executives daily, Matt is also responsible for bringing together groups of C-Suite leaders to discuss and prepare for the myriad of challenges and opportunities they face.
Jim Berry
CEO at ADAPT
Jim founded ADAPT with a vision to help Australia thrive commercially, now and for the future. To enable that, Jim leads ADAPT’s mission to connect, inform and equip our local business and tech leaders.
Leading the development of ADAPTs agenda’s and content strategy whilst also advising executive leadership teams from global technology service providers, Jim is uniquely experienced to be the voice of the end-user, the customer and the vendor.
Bringing his deep knowledge of the local market, Jim regularly presents “Know your Customer” webinars and guides the world’s largest vendors with their G-T-M and content strategies.
Through entrepreneurial product development and a servant leader mentality with his team and clients, ADAPT grows annually with clearly differentiated value for all stakeholders.
