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Cloud & Infrastructure Market Narratives Cloud Repatriation ​and Hybrid Realities​ Sep 9, 2025 Cloud adoption grows more complex as hybrid use rises, repatriation spreads, and ERP migrations stall under cost and complexity. Request to Download

Cloud adoption is increasingly complex, with hybrid models now the norm and workload repatriation on the rise, especially in web hosting, databases and disaster recovery. Strategy maturity and multi-cloud unification remain low, while ERP migration is stalled by cost, complexity and weak IT–finance collaboration. 

 

 

Core Insights:

  • Hybrid models dominate as cloud adoption shifts away from linear migration, with workload repatriation accelerating across key areas like web hosting, databases and disaster recovery.
  • Only a small minority (9%) of organisations have mature, adaptive cloud strategies, while nearly half lack meaningful multi-cloud unification.
  • ERP migration remains one of the toughest challenges, hindered by unclear costs, additional engineering requirements and limited IT–finance collaboration.

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