ADAPT Research Team

ADAPT Research Team

About Contributed resources

ADAPT Research Team

The ADAPT Research Team provides Australia’s leading Go-To-Market intelligence, advisory, and event insights, helping technology vendors engage with the region’s most influential C-suite executives.

Through proprietary CxO buyer persona profiles, sector outlooks, and technology adoption trends, we empower marketing teams to enhance their impact. By aligning GTM messaging, custom research, and campaigns with the needs, challenges, and priorities of key decision-makers, we help drive more effective engagement within the local market.

Security & Risk Maturity Gaps in Essentials –​ A Wake-up Call for Critical Infrastructure Maturity Gaps in Essentials –​ A Wake-up Call for Critical Infrastructure Jun 11, 2025 Many Australian orgs lag in cyber maturity. Weak controls and slow responses show a need to close the gap between strategy and execution. Read More
Security & Risk Secure-by-Design AI – ​A New Security Mandate Secure-by-Design AI – ​A New Security Mandate Jun 11, 2025 AI is reshaping cyber security, exposing gaps in governance. CISOs urge a shift to AI-native models to counter emerging threats. Read More
Customer Experience CIOs are Investing in Digital Skills and Leadership to Drive Execution​ CIOs are Investing in Digital Skills and Leadership to Drive Execution​ May 16, 2025 Tech alone won’t transform business—people will. Discover how Australian CIOs are addressing skills gaps, resistance, and culture to turn digital ambition into real-world execution. Read More
Technology Modernisation CIOs Demand Local Relevance and Strategic Value from Vendors​ CIOs Demand Local Relevance and Strategic Value from Vendors​ May 16, 2025 Generic outreach isn’t cutting it—nearly two-thirds of Aussie CIOs want more relevance and impact. Discover why tailored, insight-led engagement is now critical for winning their attention. Read More
Technology Modernisation CIOs Demand Local Relevance and Strategic Value from Vendors​ CIOs Demand Local Relevance and Strategic Value from Vendors​ May 16, 2025 Generic outreach isn’t cutting it—nearly two-thirds of Aussie CIOs want more relevance and impact. Discover why tailored, insight-led engagement is now critical for winning their attention. Read More
Security & Risk CIOs Are Elevating Cyber Resilience Through Awareness, Skills and Culture Change​ CIOs Are Elevating Cyber Resilience Through Awareness, Skills and Culture Change​ May 16, 2025 In 2025, Aussie CIOs are shifting cyber strategy from tools to culture. Learn why literacy, awareness, and behavioural change—not tech—are the new keys to security and digital success. Read More
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